Small Business Marketing – Research

This is unbelievable.

I have followed Glenn for over six months just
watching how he markets.

One of his methods is giving away lots of very good
information. It must be working because he just came
out with a FREE video that is 90 minutes long and
of course filled with good information, normally you
would have to pay big bucks to hear this kind of stuff.

Here’s the video,
http://video.google.com/videoplay?docid=-6441570332363726861&hl=en

If you would like more information about Glenn’s information
go here, http://www.7stepmarketing.com/cmd.php?af=635367

Now go watch this, it is worth the time!

Blase

Marketing Tip – Your Brand

Please note: This is not a political commentary.

This is all my opinion and has been written for the
lesson in marketing that can be learned.

Hillary For President…that’s what the header on her web site
says. I just happen to notice that it didn’t say Hillary
Clinton for president and I thought that was rather curious.

As a business owner I am sure you’ve heard you need to brand
your business. You’ve heard how important your brand is.
You’ve heard that you need to protect your brand.

If you were running for election and there was already a
president that had the same last name as you wouldn’t you
use that brand?

Elections have been won just because a name was the same even
though it was a different person.

This is  true of course if your brand has a good reputation.
If somehow your brand got some bad publicity or it was
tarnished in some way you would have to re-brand some how.

Let’s face it you wouldn’t start a new business and name it
“Enron” now would you?

So this begs the question, what’s wrong with “Hillary Clinton”
for president?

Somebody must think it’s a problem because they are not using
the “Clinton” brand. I did go through her web site and there
are only two small pictures of Bill.   gain not using the brand
as a springboard.

Yes I know her web site URL is HillaryClinton.com, but I checked
and Hillary.com is taken, it’s a software company.

Branding is a huge subject most things said about branding
don’t apply to small businesses. However no mater how big you
are you need to protect your good name and if it some how gets
tarnished you need to figure out how to make lemonade out of
lemons.

For more info about branding you can go to
www.GSSAM.com  send me an email or call me.
My contact info is at that web site also.

Now go sell something,
Blase

Press Release – 5 Brilliant Tips

Press Releases can help your business gain publicity
through the media. Having media attention gives your
business credibility.Here are some tips to boost your press
release’s appeal.

Use The Correct Format-

There is a format that press releases need to follow.
Make sure your yours is written in the correct format,
as you will want it to look as professional as
possible. It is also a good idea to double-check the
grammar, punctuation and spelling before you send it
in for submission. Keep it Clear and Concise-

Your press release should be no longer than two pages.
Media outlets receive lots of press releases and don’t
have time to read a ten page report. Keeping your
writing clear and concise allow you to fit in the
important facts without going over the two page limit.
As you decide what information to include, answer the
following questions: who, what, why, where, when, and
how.

What Is The Reader Going To Gain?

Give your press releases a call to action. Include
something that is going to inspire readers to go to
your event, visit your website, attend your grand
opening, etc. Writing a blatant ad will be obvious.
Incorporate the features and benefits of what you are
promoting, and give information on what it will do for
your target market. If you are promoting a new food
processor, simply stating that it is smaller and takes
up less space than previous models isn’t enough.
However, writing the information as “the new model is
smaller and takes up less space, allowing our
customers to have the full chopping power of our
larger model, but also save precious counter space”
lets the reader know how the new model will help them.

Make It Interesting-

If your writing is boring, no one is going to want to
read it. Try to find a balance between straight facts
and excitement. Using the example of the food
processor above, announcing that “our new food
processor will be available this spring” isn’t as
catchy as “our new space-saving food processor will be
available this spring, just in time to help you chop
fresh vegetables for your summer salads”.

Remember Your Target Market-

As you write and submit your press releases, keep your
target market in mind at all times. By keeping your
audience in mind, you will be able to focus on what
information to include and where to submit your press
releases. For instance, if you are promoting an event
related to children’s health, submitting a press
release to the travel editor of your local paper isn’t
going to help you.

The media cannot run a story on every press release
they receive, but implementing these tips will help
you write press releases that grab, and keep, the
media’s attention. The old saying “practice makes
perfect” rings true for press releases; the more you
write them, the better you will get.

For 90 minutes of free audio about marketing
your business go to www.GSSAM.com

Now go sell something,
Blase