Small Business Marketing Tip – Great Copywriting Equals Big Sales

If you read my last post you probably know that I feel that
copywriting and sales go hand in hand.

The point of copywriting is to draw in your prospect to take
some kind of action that will eventually lead to a sale of
your products or services.

If you create great copy, you will clearly define what you
are offering and create urgency within your prospects to
take the next step to becoming a customer. When you create
great copy, I guarantee your sales will increase.

I talked about this before, but it needs to be repeated.
Keep your information clear and easy to understand. Answer the
questions who, what, why, where, when, and how. If you leave
your prospects with unanswered questions, you are opening up
possible objections and you will lose sales. If they don’t
understand something, they will be less likely to purchase
your product or service.

As you write, try to write from your prospects’ point of view.
People want to know “what’s in it for me?” I call this “WIIFM”
think of it as a radio station playing in your prospects head
24/7. Your job as a copywriter is to answer that question. What
is your product or service going to do for your reader?

Why do they need it?

It is natural for you to want to explain the features and
benefits of what you are promoting. For instance, if you are
promoting an information product you created on designing
websites, you may include a line such as “this product features
a video tutorial that will allow you to follow along and
watch me build a sample website”.

By changing the line to read “this product features a video
tutorial that will allow you to follow along with me as I build
a sample website. It will give you the skills and confidence
you need to build your own website in a simple step by step
manner.” This gives your reader a reason to purchase your product.

Great copy includes a call to action. Don’t get so caught up in
explaining your product/service that you forget to ask the prospect
to buy the product. Some various “calls to action” include the
phrases “buy now”, “call now”, “click here now”.  If you don’t
ask for the sale, you won’t get it. Many people only read the
opening and close of sales letters. Make sure you include a
call to action at the beginning of the letter, and include a
P.S. section at the end that closes with a call to action.
 
When you make your prospects an offer, give them an offer that
is too good to pass up. Offering a discount for a “limited time
only”, for instance, prompts them to act fast. Other incentives
would include a special bonus included with their purchase. To
increase your sales, create urgency within your reader.

Copywriting is a skill that can be learned. It doesn’t come
naturally to everyone. Keep practicing and your copywriting
will become more effective.

Study the sales letter at this link and see how much of what
I talked about is in the letter.

Click Here Now! www.Copywriting-Ebooks.com/ab.htm

Take care,
Blase