Years ago I sold Cookware and china and I sold a lot of it.
I had two really good mentors.
One of the places that I really did well was at the state
fair. It was 12 days of solid traffic. The neat part was
that many past customers would walk by the booth and tell
us how they loved their pots and pans. Or how they loved
their china, glasses and silverware. They would go on
about how it was a good decision and how long they’d had
them, it was great.
Every time this happened I would take out a card I had
specially made for this occasion. It had a place on it
for their name, city, and state. Below that was room for
them to write their testimonial and their signature.
No one ever turned me down when I asked if they would
mind writing down what they just told me.
Then I would take these cards and plaster them up on our
booth for the entire world to see. Of course we had last
years and the years before already up so it looked
impressive.
When a prospect stopped by I would tell them not to
believe me, but maybe they would like to see what 100’s
of our happy customers had to say.
Prospects don’t trust you or your ads say. If you are
not collecting testimonials you are crazy! It’s the
next best thing to a referral.
If you would like to get more ideas on testimonials and
how they can skyrocket your business go to www.GSSAM.com
for somee free stuff.
Take care,
Blase
