Small Business Marketing – Sanjaya Malakar

Who is Sanjaya Malakar?

If you don’t know the answer to that question you
must be living under a rock, or you are working way
to hard in your business.

If  the later is the case you really need to read this.

Sanjaya Malakar was a contestant on American Idol.

If you Google his name you will get over 1,710,000
pages! This is a kid nobody even knew a few short months
ago.

I say “was” because he finally got voted off this week!

This guy has drawn more attention to this show than
anybody else in history. Why you ask? Simple…

He applied a basic marketing principle that is very
seldom used these days.

I don’t know Sanjaya, so I don’t know if this was
intentional, contrived by the producers, or if he was
just lucky. But either way what he did worked and it
worked big time.

Ok already, what did he do?

He was different! Read that again. He was different!

He couldn’t sing for crap and American Idol is a singing
competition. Yet he managed to be one of the top 7 contestants.

He had different hair, he had different clothes, he had a
different personality, he has a sexy look, which all of the
young teens loved. And to top it off because he was so bad
he was an underdog, which made him popular.

All of this generated BUZZ! For Sanjaya Malakar and the show.

Can you say “jack pot”?

So what can you learn from this? BE DIFFERENT.

I think I said that before, I just wanted to be clear.

If you talk about the same things your competitors talk
about, you’re not different.

If your ads look like your competitors, you’re not different.

If your business card looks like your competition, you’re
not different.

Are you starting to see a pattern here?

For more information on how to market your business you
can get 90 minutes of free audio at,
www.GSSAM.com/members

Now go sell something,
Blase