Sales Letter:An Email To A Client

This is an email that I just sent to a client
thought you might find it useful.

The X’s are intentional to protect my clients niche.

Kris,

This is step 1
Let’s focus on one campaign.

You need to decide how many letters you want to send.
One of the ways to send less and get more response is to send lumpy mail.
You put something in the envelope that they can feel curiosity will make them
open it.

You could plan on 4 to 7, but we could write them as we measure response.

Writing a sales letter is no different than making a sales presentation in person.
It’s just salesmanship in print, so let’s keep it simple.

The first thing you have to establish is who is the target market?
XXXXXXXXXX, XXXXXX, XXXXX, XXXXXX, owners, buyer, sellers?
The next thing you need to know is what I call the MWR, Most Wanted Results.
What are you trying to do with this campaign?
What do you want to happen after the prospect reads it?

Focusing on one of the following, 
XXXXXXXXXX, XXXXXX, XXXXX, XXXXXX, owners, buyer, sellers?
What is the major problem your target prospect has?
What is the most nagging question he has?

This is your homework, once you respond we will move on.
If you need help write or call..

Blase

I’ll post these as I go through this exercise with this client.

Now go sell something,
Blase

Classified Advertising

I saw these ads on a site called scribbd.com
I didn’t want to send you there because of the title
the guy used to introduce them was, let’s say off.

I have seen these before, it just proves you
call sell anything with the right ad, enjoy.

Wanted: Somebody to go back in time
with me. This is not a joke. P.O. Box 322,
Oakview, CA 93022. You’ll get paid after
we get back. Must bring your own weapons.
Saftey not guaranteed. I have only done
this once before.

Turkey-For Sale. Partially eaten.
Only eight days old. Both drumsticks
intact. $23.00 obo. 407-xxx-xxxx

HAVE VIAGRA. Need
woman. Any women
between 18 & 80
PO Box 1151, Boise,
ID 83701

Used Tombstone perfect
for someone named Homer
HendelBergen One only.
Ph 1-888-xxx-xxxx

FULL SIZE Mattress. Royal Tonic, 20
year warranty. Like new, slight urine
smell. $40 (818) 222-XXXX

For Sale: One pair
hardley used dentures
only 2 teeth missing.
ONLY $100 OBO Call Ira
878-XXX-XXXX after 6

USED TOILET PAPER – For Sale
I have a wide selection of
brands and designs, call for
details and prices XXX-XXX-XXXX

FOUND> DIRTY WHITE DOG
Looks like a rat. Its
been out awhile. No collar.
Better be a reward.
(410) xxx-xxxx

FREE TO GOOD COUNTRY HOME
3/4 Rottweiler 1/4 Shepard,
3 years old female, spayed,
very intelligent, loves to
eat rabbits and kittens,
loves to paly ball with the
kids. Call after 5:00 pm
(614-xxx-xxxx

Beautiful Engagement ring.
Yellow Gold,Wide Band With
18 Diamonds Set in 3 Rows
Of 3 Diamonds On Each Side
Of One Large Cut Center
Stone. Worn Sparingly For
Only 9 Days. It Didn’t
Mean Any Thing. IT Was
Suppose To Shut Her Up,
It didn’t Shut Her Up.
Happy To Be Rid Of It,
Too. The First Offer
of $800 Phone 78X-XXXX
Between 9 am – 9 pm

Display AD

It Takes Many Ingredients
To Make Burgar King Great
But…

“The Secret is our People”

If you need some help with your copy
come see me at www.GSSAM.com

Blase

Small Business Marketing Mistake

At one time I owned a vending business. I started it from
scratch, built it up to something that would support my family,
ran it for a few years and then sold it for a nice profit.

I learned a lot of lessons from that experience here’s one
that you can adopt and adapt.

Don’t sell prevention solve a problem!

In the vending business there is always someone trying to come
up with a new idea to either sell a machine, a location, or a
product. On a regular basis some one is pushing healthy food
that can be sold in a vending machine.

They proclaim how much money you will make selling to the hungry
health conscious mass of customers.

I’ve known a number of newbies in the vending business that have
gotten sucked into this dream and it has never worked out.

People that buy from vending machines aren’t looking for health
food they are looking for junk food. They want to buy chocolate,
the want the sugar fix, they want the treat they don’t have at
home, they want something sweet to go with a cup of coffee, they
want the midmorning high.

The bottom line is we are not looking for a healthy solution. We
all know that we shouldn’t eat junk, we all know we need to lose
weight, we also know that a snickers bar is going to taste better
than an apple!

People are very busy, they are not thinking about prevention
they are just living their busy lives. The only time you look
for prevention is when it’s to late. You already have the problem,
so now you need a cure or a fix to that problem.

Do you think most people buy virus protection for their computer
the first time before or after they have a problem?

Are most people looking for a way to prevent cancer before they
get it?

Yes there is a market for prevention, but it is very small compared
to the market for solving problems. Sell the solution to problems
and you will be a lot more successful.

For more words of marketing wisdom checkout www.GSSAM.com

Now go sell something,
Blase